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Qualify Your Traffic
The last area of research involves analyzing your traffic sources. It’s of vital importance to know what traffic and advertising channels bring in the most qualified leads. One way to perform this research is to launch two identical targeting campaigns in two different advertising funnels and dissect their performance later.
Creating an App Store Listing with Data
Again, you only have a few seconds to make a first impression, which is why it’s vitally important to test app store pages before launching a campaign. Mobile app marketers can improve conversion rates by experimenting with several presentation elements like the app icon, screenshots, title, description, and video. For Android apps, the Google Play Store has a built-in tool for running split tests called Google Experiments. This tool allows you to run tests without relying on third-party solutions. Apple’s App Store, however, does not offer this option. Instead, you can either test on your app’s mobile landing page, or use third-party software to emulate the look and feel of the App Store.
Choosing The Right Mobile App Monetization Strategy
It’s a wonderful sentiment, but the process is more complicated than that. There is a massive selection of users, with more than 2 million apps in Apple’s App Store and more than 3.5 million apps available through Google Play. If you already have a product on the market or have been considering mobile app development
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